Brock Lesnar’s return at WWE SummerSlam 2025 shocked the industry, as no one expected the UFC star to make an on-screen appearance for a while. However, he was off television again following the event, and Jonathan Coachman explains why he’s not on the weekly product.
In 2024, Brock Lesnar’s name appeared in an ongoing lawsuit against Vince McMahon, which derailed any potential plans heading into WrestleMania XL, and The Beast Incarnate was suddenly absent from the product. The three-time Universal Champion returned to the promotion after two years, and once again disappeared from the product, but the reason might be different this time.
Speaking on Behind The Turnbuckle Studios, Jonathan Coachman stated it’s difficult to book The Beast Incarnate for the weekly product, as problems arise in booking a star like Brock Lesnar, who was paid millions under the old regime by Vince McMahon to make around half a dozen appearances. Moreover, Coachman stated that Lesnar’s social media draw can also be taken into account before booking him for the weekly product.Brock Lesnar was gone from the company for a long time, but during his absence, he was not fired or suspended from the promotion. Instead, The Beast Incarnate waited two years before making another on-screen appearance and attacked John Cena in his final SummerSlam appearance.
According to WWE’s official website, the three-time Universal and seven-time WWE Champion is advertised for Friday Night SmackDown on 12th and 19th September 2025. The advertised dates match the rumored plan of feuding and facingJohn Cena at an event on 20th September.
On the most recent edition of Friday Night SmackDown, The Franchise Player did mention Brock Lesnar. Unfortunately, Logan Paul confronted the 48-year-old star, and the two are now set to face each other in a one-on-one match at Clash in Paris 2025.